Bam Fitness - Kettlebells at 10,000 Feet (Challenge, Campaign & Results)

Challenge: Create a dynamic Kettlebell exercise Widescreen HD video from 9000 to 10,000 feet in the high alpine Sierra Nevada Mountains located in the Lake Tahoe Area. The showcase is Robert "Bam Bam" Budd during a full scale exercise workout routine to include a feature length instructional video to explain the the finer points of "how to" manage kettlebells. Bam Fitness wanted the video to attract hikers, skiers, mountian bikers, outdoor enthusiasts and others to show that the enviroment can help you in your kettlebell workout. In addition sending the idea that kettlebells can be taken anyplace in any renue! Three weeks of back country shooting and miles of hiking at high altitudes to film a one of a kind HD Kettlebell video.

Campaign: a 9th Elevation Company worked closely with Robert "Bam Bam" Budd, the founder and trainer of Bam Fitness, to create a strong script (Many Thanks to Judith Harlan, script writer), post business plans for a new website to offer the HD video to be purchased as a digital download, scene by scene or as a shipped boxed version. A full offline and online marketing campaign will follow the launch the of a new site to compel the viewer to use the videos at home, while traveling, and even on your iPhone to get it all right. Combining one of a kind & never before fillmed kellebell workout at such high altitudes with a new style post editing and strong actor talent, a 9th Elevation Company Media division has created a riveting outdoor kettlebell video with a clear capital campaign appeal.

Results: "Robert "Bam Bam" Budd and his kettlebell expertise was incorporated into a custom authored widescreen DVD, launch of a new website to include a complete online community to support the new media for sale. Hundreds of copies have been distributed nationally which helped to raise the Bam Fitness brand to newer locations!